200.000 of all Danes suffer from an eye disease. 50% of all vision losses can be avoided, amongst others through regular vision tests. These are some of the messages that Danish optician Louis Nielsen wished to innovatively push through to consumers with their new long- term collaboration,Danish Blind Society. We created a two-part product for their launch in March 2018. The first product was an location-based in-store experience, where customers could try a 360 interactive film experience that simulates different eye diseases, as if they themselves had gotten it. it. The second product was a webVR solution where people could see the experience on their desktop as well as having the diseases filtrate their camera vision on their mobile.