X-RAY FASHION
UPCYCLED

X-Ray Fashion is an award-winning virtual reality (VR) documentary created in 2018 that tells the real story of garment production in the fast-fashion industry.

In 2023-2024, the project underwent a redesign to make the technical setup lighter and the experience more interactive thanks to the Unity for Humanity Grant, resulting in X-Ray Fashion – Upcycled.

As part of the new experience, the audience is, once again, invited on an eye-opening journey to see and feel different stages of garment production that they usually do not have access to – from the glamorous catwalk shows, through the overheated sweatshops, to the fabric dye-polluted water supplies. With the new upgrades, however, the experience became more interactive, easier to distribute and more environmentally friendly. This was accomplished by transforming it to run on lighter hardware, with hand tracking and minimising the number of installation elements.

Maria H. Engermann, Founder of MANND states, “It was important to redesign it because it centres around a topic that requires constant learning, rethinking and adjusting: sustainability. To be true to the heart and core of the installation, we had to revisit our output, to see if the information we share is still relevant, honest and conveyed in a way that is easy to navigate and makes a meaningful impact.”

X-Ray Fashion – Upcycled was created as an eye-opener, a conversation starter and hopefully, the beginning of a consumer mindset changing for the better, worldwide. With the new release, the experience will start travelling the world again.