X-RAY FASHION

X-Ray Fashion is an award-winning virtual reality documentary and installation that tells the dark story of garment production in the fast fashion industry. The first iteration was created in 2018 and has been travelling the world ever since.

As the audience of the VR installation, you are invited on an eye-opening journey where you see the different stages of garment production and, through complementary sensorial effects, feel what it would be like to actually be there. X-Ray Fashion unlocks experiences that you usually do not have access to - from the glamorous catwalk shows, through the overheated sweatshops, to the fabric dye polluted water supplies. You get to meet a sweatshop worker, who makes your clothes and get to experience the environmental damage caused by the fashion industry. The experience was created as an eye-opener, a conversation starter and hopefully, the beginning of a consumer mindset changing for the better, worldwide.

In 2023-2024, X-Ray Fashion underwent a redesign to make the technical setup lighter and the experience more interactive thanks to the Unity for Humanity Grant.