SUSTAIN:AR
SUSTAIN:AR is a virtual fashion app that was launched on the iOS App Store in January 2021. The show was created for VIA Design & Business and evolves on the concept of traditional catwalk shows through a virtual showcasing, democratising fashion universes to a much broader audience.
Together with VIA Design & Business, we directed and produced an innovative fashion concept using immersive technology to promote the tech and sustainable approach framework they operate within. Meet 17 talented graduates and experience their final collections from every angle no matter where you are in the world through SUSTAIN:AR.
Augmented Reality / 3D Scanning / App for iOS
Client VIA Design & Business
Purpose Promoting graduating projects from VIA Design
Duration 15 minutes
Genre Virtual Fashion Show
Year 2021
How does it work?
Check out this walkthrough of the iOS app.
Process
We use 3D design tools Blender and RealityCapture in order to generate high-resolution photogrammetry models.
See a quick teaser of the process below.
